ABOUT MY POOL DIRECT
The MY POOL DIRECT team have been in the Swimming Pool & Leisure Industry for many years, and has a combined wealth of knowledge to help you choose the ideal swimming pool for your back garden.
MY POOL DIRECT’s B2B website presents many ready-made and bespoke swimming pools. In some cases, we can even fabricate over-size swimming pools on-site at the client’s address. In addition to this, MY POOL DIRECT sells and distributes swimming pool enclosures in both low-level, medium-level, and high-level profiles. You will find everything you need to complete your swimming pool purchase for your commercial space or vacation villa.
We suggest everyone plans well in advance. MY POOL DIRECT currently has swimming pool packages, “in-stock”, ready for immediate delivery. Contact Sales today!
What is a Manufacturer-Direct swimming pool?
MY POOL DIRECT Commercial B2B offers you the best prices with no middlemen involved! We have all of our deliveries transported to our storage site in the UK where we then transfer the swimming pool onto our vehicles with hi-ab lifting cranes. The pools are then delivered to our clients. MY POOL DIRECT can also ship by ground vehicle throughout Europe.
Please contact us (using the info below) to discuss your requirements. No matter how demanding or customised your request, we would be very happy to provide you with a competitive quotation tailored for your commercial needs.
Craig Nicholls
CEO / Sales Manager
meet the team
Craig Nicholls
CEO/Owner
Craig began his career in sales at a young age, leaving school early to begin working full-time. He started in the retail electronics industry, where he quickly advanced into management thanks to his natural sales ability and strong customer service skills. He later spent a decade as a sales agent for a Dutch carpet manufacturer, supplying directly to distributors across the UK. This role allowed him to build valuable industry relationships and further develop his expertise in client management and product distribution. Drawing on this experience, Craig founded My Pool Direct, where his dedication, professionalism, and customer-focused approach have been key to the company’s growth and success. Today, Craig remains hands-on in the business, ensuring both private and trade customers receive the highest level of service and support.
Karen Pepper
B2B Sales and Office Administration
Karen joined My Pool Direct in 2019 as a blog writer, bringing a passion for clear communication and engaging content. Her creativity and dedication quickly led to a full-time role within the team. Since then, she has become a vital part of the business, managing supplier relationships, supporting logistics, and ensuring accurate product information. Karen also plays a key role in maintaining and developing the company website, using her SEO expertise to boost online visibility and drive organic traffic. She works closely with both retail customers and B2B clients, guiding them through the sales process and providing excellent aftercare. Her strong communication skills and product knowledge make her a trusted point of contact for clients at every stage. Additionally, Karen supports marketing efforts through content creation, social media, and promotional campaigns—helping to maintain brand consistency across all channels. Her versatility and commitment to customer service make her an invaluable member of the My Pool Direct team.
Lynne
Office Admin
Lynne is a key member of the My Pool Direct team, handling all aspects of office administration with precision, professionalism, and a warm customer-focused approach. With a strong background in administrative support and organisational management, she ensures the smooth day-to-day running of our operations behind the scenes. From processing orders and managing paperwork to assisting customers with enquiries, Lynne is known for her attention to detail and ability to keep everything on track. Her friendly manner and dedication to providing exceptional service make her an invaluable point of contact for both clients and colleagues alike. Whether coordinating schedules, supporting logistics, or simply helping things run like clockwork, Lynne keeps the office running efficiently and always with a smile.
Tracy Bullock
Social Media
Tracy previously ran her own successful beauty business, which she later sold to focus on raising her family. Drawing on her strong background in customer service, branding, and business management, she has become an invaluable member of the My Pool Direct team. Tracy oversees the majority of our social media activity, bringing creativity, consistency, and a keen eye for engaging content. She plays a key role in strengthening our online presence, interacting with customers, and showcasing the quality and personality of our brand. Her enthusiasm and attention to detail make her an essential part of the team.
Renata
Logistics Specialist
Renata plays a vital role at My Pool Direct as our dedicated Logistics Specialist, ensuring that every product reaches our customers efficiently, safely, and on time. With a keen eye for detail and excellent organisational skills, she manages the entire delivery process — from coordinating transport schedules to handling customer communications and tracking shipments. Her ability to navigate complex logistics with ease ensures smooth operations across the board, even for larger items like pools and enclosures that require specialist handling. Renata’s proactive approach and commitment to customer satisfaction make her an invaluable part of the team, helping to keep everything running like clockwork behind the scenes.
Balbinder Panesar
Web Developer
Balbinder is part of the web development team at My Pool Direct, With a track record of several years, he has been providing invaluable support to My Pool Direct for their web-related needs. His unwavering commitment to delivering prompt assistance for all web development endeavors exemplifies his dedication to client satisfaction
Simon Steptoe
UK Logistics
Simon runs his own highly successful transport company in the UK, and he and his experienced team exclusively manage all UK distribution for My Pool Direct’s swimming pools. With a strong focus on reliability and precision, they ensure every delivery is handled safely, efficiently, and on schedule. All vehicles in Simon’s fleet are equipped with hi-ab crane lifts, allowing them to tackle even the most challenging access points with ease. His professionalism and commitment to seamless logistics make him an indispensable partner in providing our customers with a smooth and stress-free delivery experience.